As an anthropologist at heart if makes me very happy to see a large company take a public stance on supporting diversity with such a positive LGBTQ friendly commercial. So what if it is ultimately about marketing? This company is using their resources to make a loud, powerful and public statement on television and other media that most groups could never hope to have the resources to reach. They currently have about 3,000 views on their youtube extended version. It is well worth watching and sharing.